Things do not change, we do.
Henry David Thoreau (1817-1862) American naturalist, poet and philosopher
Being a web designer/developer it always comes to my mind what basically my prospective client's objective(s) besides creating a web presence of their store/business. Surely many are hopefuls to get their sites ranked at the top 10 list of Google search. But to my mind generally people visits your site(s) if they are USEFUL be whatever context it may seem but the first prerequisite is... the site should be nice and easy to navigate.
With this things in mind it always poses a challenge (for me) to create a nice looking site. In my case I want to design sites for my client with a touch of these...and a sprinkle of that. All taking place in my mind..putting it on paper prototypes, sketching on photoshop or any graphics editor that will capture the idea. Different layouts, colors, fonts, graphics..argh you name it.
Then you present it to your client and then boom! You're idea is now at the mercy of the final decision maker. Simplicity now gets complicated. Many clients don't want to be told they are wrong. And they can easily spot if you are messing with their heads of technical jargons that would confuse them otherwise.
Having read the first chapter of The Unplugged, the author accepts the reality of change is inevitable. And change affects many factors like cost and complexity. What novel to me is getting the right kind of change at the start of the endeavor. I guess it could be probing more details in the design brief, collaborating intently with the clients, or assessing the current skill set and resources and tools to meet the objectives...and yes as the author says...evaluating/changing your development process.
I can't wait no more to read the next few chapters.
